Bloom
Bloom is a concept of a digital service platform that provides a safe and engaging space to cultivate emotional intelligence powered with AI.
Individual project
Cristina Tarriba
Advisor
Zach Pino
Organization
IIT Institute of Design
Date
May-August 2018
*All content in the app is from The School of Life
Still from Bloom's future version video
Painting video assets with watercolor
*All content in the app is from The School of Life
Project brief
I was challenged to explore different opportunity areas and create a new concept for a digital platform. Additionally, I was tasked to create an app prototype and visualize the future version of the concept with a video.
Results
A concept prototype for a digital systems
platform that allows people to cultivate their emotional intelligence.
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App: Shows the present version of the platform service.
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Video: Visualizes the future version of Bloom.
Key personal learnings
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Prototyping with storyboards: In addition to storyboarding the video I prototyped this concept since the beginning with low fidelity storyboards. This was extremely helpful to flush out details of the concept which I had not considered before.
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Aesthetic exploration for video storytelling: One of my favorite project of this process was to find the right aesthetic choice to visualize the concept. I explored different aesthetics and materials to create the video assets.
Opportunity space
Concept proposal
Bloom is a digital platform that provides a safe and engaging space to cultivate emotional intelligence. The app offers a highly curated library of content related to emotional intelligence, customizable learning plans and a journal to capture reflections. Additionally, it offers personalized guidance powered with AI to acquire tools to live more fulfilling lives.
Bloom
Bloom's purpose
We believe that by managing our emotions intelligently we can create a more compassionate, equitable, and healthier society. Our purpose is to foster emotional intelligence by providing a safe and engaging space where people can be inspired to learn and develop emotional intelligence tools to better navigate life.
Bloom is a concept of a digital service platform that provides a safe and engaging space to cultivate emotional intelligence powered with AI.
How it works
*All content in the app is from The School of Life
Still from Bloom's future version video
Painting video assets with watercolor
*All content in the app is from The School of Life
I conduct in-depth research in complex multi-stakeholder systems and translate insights into action to craft thoughtful strategies and solutions through a human-centered approach and generative prototyping.
Research
Prototyping +
Testing
Design + Communication
Service Design
Currently
learning about...
Qualitative research
Design-led-research
User experience research
User interviews
Expert interviews
Intercept interviews
Ethnography
Observation
Immersion
Shadowing
Rapid prototyping
Paper prototyping
Experience prototyping
Wizard of Oz prototyping
Scenario planning
Role play
User testing
AB testing
Design experiment testing
Participatory design
Co-design
Storytelling
Branding (for prototype)
Video production (basic)
Workshop facilitation
User Experience design
User Interface design
Speculative design
Analysis and synthesis
Service blueprinting
Systems thinking
Systems mapping
Experience and
journey mapping
Stakeholder maps
Storyboarding
Equitable design
Business sustainability
Circular economy design
Systems approach to food
production systems
Behavioral economics