Bloom
Bloom is a concept of a digital service platform that provides a safe and engaging space to cultivate emotional intelligence powered with AI.
Individual project
Cristina Tarriba
Advisor
Zach Pino
Organization
IIT Institute of Design
Date
May-August 2018
*All content in the app is from The School of Life
Still from Bloom's future version video
Painting video assets with watercolor
*All content in the app is from The School of Life
Project brief
I was challenged to explore different opportunity areas and create a new concept for a digital platform. Additionally, I was tasked to create an app prototype and visualize the future version of the concept with a video.
Results
A concept prototype for a digital systems
platform that allows people to cultivate their emotional intelligence.
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App: Shows the present version of the platform service.
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Video: Visualizes the future version of Bloom.
Key personal learnings
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Prototyping with storyboards: In addition to storyboarding the video I prototyped this concept since the beginning with low fidelity storyboards. This was extremely helpful to flush out details of the concept which I had not considered before.
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Aesthetic exploration for video storytelling: One of my favorite project of this process was to find the right aesthetic choice to visualize the concept. I explored different aesthetics and materials to create the video assets.
Opportunity space
Concept proposal
Bloom is a digital platform that provides a safe and engaging space to cultivate emotional intelligence. The app offers a highly curated library of content related to emotional intelligence, customizable learning plans and a journal to capture reflections. Additionally, it offers personalized guidance powered with AI to acquire tools to live more fulfilling lives.
Bloom
Bloom's purpose
We believe that by managing our emotions intelligently we can create a more compassionate, equitable, and healthier society. Our purpose is to foster emotional intelligence by providing a safe and engaging space where people can be inspired to learn and develop emotional intelligence tools to better navigate life.
Bloom is a concept of a digital service platform that provides a safe and engaging space to cultivate emotional intelligence powered with AI.
How it works
*All content in the app is from The School of Life
Still from Bloom's future version video
Painting video assets with watercolor
*All content in the app is from The School of Life
Parasol
By Aire de Mares
Concept Proposal
Parasol is a 10-room micro-hotel + coworking house in La Paz, Baja California Sur, designed for folks who want to live beautifully while staying grounded, creative, and connected.
It’s not luxury travel .
The core insight
People aren’t just booking rooms anymore —
they’re looking for a vibe, a reset, a creative container, and a place that supports both:
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work + flow
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rest + pleasure
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community + privacy
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aesthetic + meaning
What Parasol offers
Parasol is positioned as:
a stylish basecamp for modern travelers who want to feel inspired and held — not entertained.
It combines:
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a small, intimate hospitality experience (10 rooms)
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a coworking and gathering space
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curated social energy (not party hostel energy)
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Baja adventure + slow travel culture
The experience design
The brand promise is:
“You arrive as a traveler, and leave feeling like a regular.”
It’s designed around:
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intentional spaces for creative work
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natural rhythms (morning rituals, sunset dinners)
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objects + interiors that feel editorial, not generic
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local texture and craft — with a modern minimalist composition
Opportunity space
Parasol's concept + purpose
A design-led basecamp in Baja for rest, flow, and natural connection. Parasol exists to support a new kind of traveler: people who want to live beautifully while staying grounded — blending work, rest, adventure, and community with ease.
More than a hotel, Parasol is a lifestyle container designed to help guests:
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rest deeply
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work in flow
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feel creatively inspired
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connect naturally (without pressure)
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and leave feeling renewed and expanded
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Parasol is not luxury travel, and not hostel energy.
It’s elevated simplicity— curated design, warm hospitality, and Baja-rooted culture.
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Our brand
A design-led basecamp in Baja for rest, flow, and natural connection. Parasol exists to support a new kind of traveler: people who want to live beautifully while staying grounded — blending work, rest, adventure, and community with ease.
Color pallete inspo
Typography inspo
Parasol's manifesto
Arrive slowly.
Choose the long way.
Ride more.
Scroll less.
Move your body before your inbox.
Eat simply.
Share the table.
Work in the open air.
Rest without earning it.
Let boredom visit.
That’s where ideas start.
Consume less.
Notice more.
Treat time as the real luxury.
Stay longer than planned.
Leave unrushed.
Or don’t leave at all.
Bici-Cafetería + Pop up window
Studio ~ Work Space
Collabs with local bussineses...
