Bloom
Bloom is a concept of a digital service platform that provides a safe and engaging space to cultivate emotional intelligence powered with AI.
Individual project
Cristina Tarriba
Advisor
Zach Pino
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Organization
IIT Institute of Design
Date
May-August 2018
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*All content in the app is from The School of Life

Still from Bloom's future version video

Painting video assets with watercolor

*All content in the app is from The School of Life
Project brief
I was challenged to explore different opportunity areas and create a new concept for a digital platform. Additionally, I was tasked to create an app prototype and visualize the future version of the concept with a video.
Results
A concept prototype for a digital systems
platform that allows people to cultivate their emotional intelligence.
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App: Shows the present version of the platform service.
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Video: Visualizes the future version of Bloom.
Key personal learnings
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Prototyping with storyboards: In addition to storyboarding the video I prototyped this concept since the beginning with low fidelity storyboards. This was extremely helpful to flush out details of the concept which I had not considered before.
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Aesthetic exploration for video storytelling: One of my favorite project of this process was to find the right aesthetic choice to visualize the concept. I explored different aesthetics and materials to create the video assets.
Opportunity space
Concept proposal
Bloom is a digital platform that provides a safe and engaging space to cultivate emotional intelligence. The app offers a highly curated library of content related to emotional intelligence, customizable learning plans and a journal to capture reflections. Additionally, it offers personalized guidance powered with AI to acquire tools to live more fulfilling lives.
Bloom
Bloom's purpose
We believe that by managing our emotions intelligently we can create a more compassionate, equitable, and healthier society. Our purpose is to foster emotional intelligence by providing a safe and engaging space where people can be inspired to learn and develop emotional intelligence tools to better navigate life.
Bloom is a concept of a digital service platform that provides a safe and engaging space to cultivate emotional intelligence powered with AI.

How it works

*All content in the app is from The School of Life

Still from Bloom's future version video

Painting video assets with watercolor

*All content in the app is from The School of Life
Following-up with a PCP after ED visit
Designing a communication
patient-facing tool
Team
Cristina Tarriba
Çagla Kuzu
Advisors
Kim Erwin
Hugh Musick
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Organization
Institute for Healthcare Delivery Design
Date
May-August 2018

Helps patients schedule an appointment with a PCP after visiting the Emergency Department



Helps patients schedule an appointment with a PCP after visiting the Emergency Department
Project brief
We were asked to help promote patient follow-up with Primary Care Physicians after visiting the Emergency Department to potentially decrease the number of patients visiting the ED for
non-emergency medical visits.
My role
I conducted research (stakeholder interviews, observations, etc). Synthesized primary research into frameworks and prototyped several versions of our concept.
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The problem
The emergency department at UI Health receives an increasing number of patients that often don’t need urgent medical care but because of lack of awareness and information around PCP, they end up going to the ED. Additionally, resistance to assist their follow-up appointments with a PCP after their ED visit increases the probability that they will come back to the ER with the same condition. This represents expenses for the hospital as well as for patients.
Results
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​ Currently, the follow-up guide is being distributed to patients at the Emergency Department at UI Health.
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According to the Patient Navigator at UI Health, the number of patients that schedule and attend their follow-up appointments has increased since the follow-up guide started to be distributed.
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After our final presentation, the Director of the ED approved the redesign of additional documents distributed at the ED.
Key personal learnings
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The power of inclusive communication design: I learned how to run Flesch-Kincaid readability tests to evaluate the reading ease and the grade level and to design according to low health literacy guidelines.
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Diagrams as alignment tools for stakeholders: The patient journey diagram allowed us to shed light on unintended consequences regarding the amount of paperwork given to patients and the poor quality of the documents in regards to reading ease and grade level. Additionally, the diagram enabled key stakeholders to quickly understand the experience of patients and to make better decisions as a group.
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Prototyping as an extension of research: Using provotypes early on to get a sense of what resonated with the ED staff and patients was extremely useful to understand their needs, communicate, and test ideas with them.
Conducting research in the Emergency Department
Throughout our project, we conducted various types of research. This iterative research process allowed us to keep learning along the process and incorporate new findings into our following concept proposals.

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OBSERVATIONS +
SHADOWING
ROLE PLAY
IN-DEPTH
INTERVIEWS
PROVOTYPES
AB TESTING
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ED patient navigator
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6 patients
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3 ED staff
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ED patient navigator
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ED patient navigator
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2 social workers
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1 financial case manager
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Co-creation session with ED patient navigator
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9 patients
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2 caregivers
Content analysis of patients' journey at ED
Insights from content analysis
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1. Patients receive a lot of documents
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Total pages: 19
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Total words: 7668
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2. Documents aren’t fitting to health
literacy guidelines
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Average reading ease: 45%
*Optima level: 60-70%
Average grade level: 10th grade
*Optima level: 4th-6th grade
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3. Documents provide actionable steps
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Total action items: up to 8 (3 given to each patient, 5 when applicable)

Key findings
Barriers for patients to connect with a PCP
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There is unawareness and confusion around having and managing a PCP.
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It's unclear for patients to know how to follow-up if they don’t have insurance.
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Patients usually don’t receive guidance in relation to getting a follow-up appointment.
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Patients forget to set a follow-up appointment after their visit to the ED
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Patients aren’t fully aware of UIC clinics and its primary care options.
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Previous long waiting times or no availability for appointments, make patients believe they will not be able to get an appointment.
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Connecting emotionally with patients and dissolving barriers against getting a PCP.

Enablers for patients to connect with a PCP
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Explanation in plain language about what a PCP is and its benefits.
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Makes reminders of key steps in the process of getting a PCP appointment.
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Encouraging patients to take action and emphasize what the next step to schedule an appointment is.
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Customizing information relevant to each patient.
Multi-stakeholder requirements framework

For the communication piece to be successful and effective it needed to be aligned with all of the requirements. We distilled the needs of key users (patients and medical navigator) considering requirements at three different levels: content, user, and contextual requirements.
Provotypes A key component of our research


Exploring potential solutions

Testing different approaches for content and flow

Early in our research phase, we used provotypes. A provotype is a prototype that provokes. It causes reactions and engages people to imagine possible solutions for any given problem.
Prototypes Understanding usability
Once we had a more solid concept we explored different ways of presenting information. We created different prototypes to understand how patients and caregivers would interact with the follow-up guide and how and if they were going to be useful. This allowed us to understand what aspects of the concept worked and which ones needed to be redefined.


Refined version
After many prototypes, we arrived at the following solution. Below is the current version that is distributed at the hospital today.


AB Testing Understanding preference
We used AB testing to understand the preferences among patients of the old version compared to the one we were proposing. This was very helpful to identify what document was supporting patients to schedule an appointment with a PCP.

AB Testing Results
